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How to Setup Google Tag Manager for Tag Management on your Site

Google tag manager (GTM) is one of the newest free product by Google to make life of a Webmaster easy. For every Website we create, we end up adding many tags, Javascript for social buttons and scripts like Google analytic tags, advertisement tags or any other. Now, let’s see this from a non-technical point of view, what if you just got a new tag and you need to add it to your Blog, you have to edit the core theme file manually and add the code, and this may not be an easy option for many. Google tag manager comes out as a solution for tag management from a single web interface, and you can quickly add and remove the tags at any time. Along with it, using a single tag for tag manager, speeds up the load time of your webpage as Google loads code asynchronously, that means your Website will not be slow because of slow loading tags.

Now, here in this guide, I will be sharing how you can use Google Tag Manager and manage all your Website tag from one place in an easy and convenient way. Before, I move ahead, check out this introductory video, which will explain what’s the use of using Google tag manager on your Website:

Getting started with Google Tag Manager:

GTM works in a simple way, you add GTM code into your website and then manage all your site tags like (GA script, Advertisement script, AdWords conversion tag) from GTM interface. You can see complete feature list here.

Let’s get started together here and head over to Google ad tag manager site and log in using your Google account. There are few things which you should know:

  • Account: Name of the account. Usually, it’s the company name for which you are managing the tag.
  • Container: Name of the Website for which you are managing the tag. Ex: ShoutDreams is my company name and container name for this blog will be ShoutMeLoud.
  • Tags: You will be creating different tags for easy tag management under a container. For example ONe tag for Facebook remarketing pixels and another tag for Google analytic codes.
  • Rules: Rules let you define when and where this tag will be executed. For example, All pages or you can create custom rule when you don’t want any particular tag to be executed on particular pages or directory on your site.

Along with this, you can also add other users to manage your tags. This is very useful when you have an advertising company or a developer working for you, and you want them to take care of adding and removing code, without giving access to your Website or Gmail account.

Now, in this guide, I will show you how I use Google Tag manager for ShoutMeLoud tag management and adding Google Analytics and Facebook retargeting pixels using it.

Login to GTM and create your company name. If you have just one blog, give your blog the company name. In my case, I give ShoutDreams as company name, and later I have added LetsTalkrelations as a new container.

Google tag manager homepage


Click on Save, and you will see the code for your container, which you need to add in every page of your site. You can add it before the end of body tag of your theme. If you are using WordPress, use this plugin and add just the code which says something like “GTM-xxxx” under settings > Google tag manager.

Ad code for Google tag manager

Creating new tag

Now, click on Google Analytics at the bottom to add GA using GTM. Now, add your Google analytic Web property ID, which is in your Google analytic code and click on Add rule to tag. The default rule is all page, select it and click on again click on Save to add this newly created tag.

Adding Google analytics to Tag manager

Similarly, you can create on new tag and add Facebook retargeting; Adwords remarketing or any other 3rd party script which you need to add on every page of your site. Change tag type to HTML tag type.

How to Publish tag in Google Tag Manager:

Now click on the version on the left sidebar and you have the option to preview the newly created tag on your site. In my case, I have removed the Buysellads script and added it only using Google tag manager, and it worked fine when I checked it using preview feature. Once satisfied, click on Publish and tags added via GTM will be live on your Website.

You can always add a new user to your company and container by clicking on Users and settings. Also, if you missed copying code after creating your domain container in the first step, you can click on users and settings > Settings and add the code.

For new users, this whole process might look like some tech-how, but once you start using Google tag manager, you will realize it’s making things easier for you. You can always verify if you have implemented the tags carefully or not by using this free Tag assistant chrome addon. If it still looks like a big task, you can forward this article to your web developer or ad manager company and ask them to configure Google tag manager for your domain.

Honestly, for a person like me who have to manage multiple websites, GTM comes out as a useful tool for tag management. As I don’t have to go and making changes to every site code for adding new tags. Here is a simple help tutorial from GTM, which will help you to understand it better.


You can also learn more about tag management on SEOMoz guide here.

  • Also read: Google Tag Manager – What you should know?
  • Understanding Google Tag Manager  container Versions
  • All about GTM

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